Hey there – I’m Patrick Masur, the proud owner of Rock’N Avenue, Palm Desert, California newest and THE Hottest Rock ‘N Dance bar!
Originally from South Dakota, I graduated from Beresford High School and knew right away that the traditional 9-to-5 life wasn’t for me. I’ve always had an self employed spirit, and over the years, I’ve built a variety of businesses—from a jet ski rental company & owned multiple fireworks stands (which was eventually bought out by a competitor), to a successful lawn and snow care company.
One of my proudest accomplishments was owning HOLLARR, a 3,000 sqft successful bar I owned for nearly four years before selling it for a nice profit. That experience proved that hard work, risk-taking, and full commitment can truly pay off.
Of course, not every idea has been a hit. I’ve tried my hand at many tech ventures and other concepts that didn’t succeed—but I’ve learned something valuable from each and every attempt. I've lost it all and made it back multiple times. I’ve taken my fair share of criticism and dealt with plenty of haters throwing rocks and spewing lies to try to stop my momentum, but I stayed positive and I never let that stop me. I’m known for being bold, relentless, and very aggressive when it comes to marketing and growing my businesses.
When I’m not working 20 hr days, I enjoy spending time with my family and helping my father, Jay Masur, with his nationally recognized MED-Star Paramedic Ambulance & Dirt Track Race Rescue Services, which travels the country - fire/EMS for sprint car dirt track racing events.
After finding success in the bar industry, I decided to make the move to California—specifically Palm Desert—because of the energy, diversity, and the like-minded spirit I found here. I’m now focused on launching what I believe will be the HOTTEST Rock’N Dance Bar in the Coachella Valley. Rock’N Avenue isn’t just about great drinks and music—it’s about creating a high-energy, unforgettable experience where people can connect, party, and have a blast.
Thank you, Coachella Valley, for the warm welcome. I’m excited to bring my vision to life and give back to this amazing community. Lets get that conditional use passed etc!
Let’s rock!
