Hey there I’m Patrick Masur, the proud owner of Rock’N Avenue, California newest and THE Hottest Rock ‘N Dance bar (COMING SOON)!  

Originally from South Dakota, I graduated from Beresford High School and knew right away that the traditional 9 to 5 life wasn’t for me. I’ve always had a self employed spirit, and over the years, I’ve built a variety of businesses from a jet ski rental company & owned multiple fireworks stands (which was eventually bought out by a competitor), to a successful lawn and snow care company and more.  

One of my proudest accomplishments was owning HOLLARR, a 3,000 sq ft successful bar I owned for nearly four years (only missing a few days of work in 4 years) before selling it for a nice profit. That experience proved that hard work, risk taking, and full commitment can truly pay off.  

Of course, not every idea has been a hit. I’ve tried my hand at MANY tech ventures and other concepts that didn’t succeed but I’ve learned something valuable from each and every attempt. I've lost it all and made it back multiple times. I’ve taken my fair share of criticism and dealt with plenty of haters throwing rocks and spewing lies to try to stop my momentum, but I stayed positive and I never let that stop me! I’m known for being bold, relentless, and VERY aggressive when it comes to marketing and growing my businesses.  

When I’m not working 20 hr days, I enjoy spending time with my family and helping my father, Jay Masur, with his nationally recognized MED-Star Paramedic Ambulance & Dirt Track Race Rescue Services, which travels the country - FIRE/EMS for sprint car dirt track racing events and also provides 911 ambulance services to South Dakota.  

After finding success in the bar industry, I decided to make the move to California because of the energy, diversity, and the like minded spirit I found here. I’m now focused on launching what I believe will be the HOTTEST Rock’N Dance Bar in the Coachella Valley. Rock’N Avenue isn’t just about great drinks and music it’s about creating a high-energy, unforgettable experience where people can connect, party, and have a blast. With my background and vision, Rock’N Avenue will attract a diverse mix of demographics, bringing together locals, tourists, and music lovers from all walks of life. Thank you, Coachella Valley, for the warm welcome. I’m excited to bring my vision to life and give back to this amazing community.  

Let’s rock!